The MIT Sloan Difference

MIT Sloan is uniquely positioned to combine scientific fundamentals with innovative ideas to continue to drive marketing into the future. In fact, the concept of marketing science was established and popularized at MIT Sloan, and it has become a critical component of modern marketing strategy in corporations across the globe.

As data and decision-support systems become increasingly important for understanding and acting upon customer behavior, MIT Sloan is increasingly at the forefront of the marketing profession. From world-renowned faculty to innovative conferences and speakers, marketing at MIT Sloan is like nowhere else in the world.


Photos From Around Sloan

Marketing Analytics

Professor Dean Eckles, formerly a data scientist at Facebook, discusses strategies for modeling marketing data. Marketing Analytics, taught every spring, is a popular course among students.

 

Branding

Professor Renee Gosling, a specialist of the intersection of Technology and Behavioral Economics, discusses the many components of strong brands. Prof. Gosling has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, the leading provider of information on business programs.

 

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Retail & Consumer Goods Conference

The 2018 MIT Sloan Retail & Consumer Goods Conference team after an action-packed day about “Winning the Customer War.” The conference, co-sponsored by the Marketing Club, included speakers and panelists from L.L. Bean, Kraft Heinz, Alibaba, Wayfair, and many others.

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Pricing

Professor Catherine Tucker, an expert on the economics of digitization, discusses how to optimize pricing for Keurig coffee makers and K-Cup pods. Prof. Tucker, who is the Sloan Distinguished Professor of Management and Chair of the MIT Sloan PhD Program, has received the Jamieson Prize for Excellence in Teaching and has been voted "Teacher of the Year" at MIT Sloan.